In 3 steps, the holiday shopping season with relevant online press releases boost according to a current study 41.2 million did alone completed people alone 2012 throughout Germany () their purchases on the Web. Even more, it applies to enterprises located in the Christmas business to secure the pole position. Online press releases are an ideal communication tool, to get more attention and a higher range. The webinar “Successful Christmas PR – convince potential customers with useful tips for the holiday” the PR-gateway Academy insight based on illustrative examples of practice in the correct choice, providing relevant and useful content, as well as the direct targeting for Christmas. Stimulate the holiday shopping season with relevant online press releases in 3 steps step 1: the matching Christmas themes find the theme is the be-all and end-all of online press release and decides significantly about the success of the content.
Christmas large search campaigns are not necessary, since the gang before the door often enough to gather valuable impressions. There was the cold weather that requires warmer clothing. The snow, which invites you to snowball fights and sledding adventures. The laborious free scratching of the windscreen of the car before driving to the Office. Or the enticing fragrance of delicious baked goods at the local Christmas market. Also the usual suspects, such as Nicholas, the days of advent or Christmas Eve as suitable topics for online press releases. A comprehensive programme is the collected knowledge on, which focused heavily on the Christmas feast and content based on the challenges and issues of the target groups. Step 2: With relevant and useful content convince provide relevant and useful information for increased attention for the target groups. In the context of a sophisticated content marketing strategy can take up the interests and questions of potential customers and process in various online press releases.