The material was produced by the organization not governmental Center of Creation of Popular Image (Cecip) and destines it the units of the Program Popular Pharmacy of Brazil, to the agents of health, professionals of sanitary monitoring, professors and agencies of defense of the consumer. According to World-wide Organization of Sade (OMS) exists a pharmacy for each three a thousand inhabitants, when the number praised for the OMS is of one for each group of 8 a thousand inhabitants. It is emphasized opinion of Santi, when more responsibility to the State in relation had to be credited to the attitudes of the propaganda, as well as the proper influence of the advertising inthe self-medication; however, making use of the dialectic to analyze the opinions of studious specialists and in the subject, it is perceivable, mainly in the workmanship of Moraes that is necessary an awareness of the population, and that root of the problem is in the information, either for the lack of it, or simply for the quality with that it arrives at the consuming potentials of pharmaceutical products. Relating the opinion of the students of the PUC and the result of the cited research already, it is visible that, analyzing the academic situation of the students, as well as its degree of escolaridade, the massive presence of propagandas in the daily one of them already is not of as much relevance when they go to automedicar itself. Having this result as base, and using of theoretical basement the theories of Moraes and Santi, it can perceive a standard in relation to the paradox of if automedicar and the opinions of the authors. The fact is justified thus: considering the opinion of Moraes, if well-behaved in relation the benefits and curses the population can automedicar itself for small males; in turn Santi alleges in its theory that fits to the propaganda and the lack of regulation of it the fact of the self-medication to be seen in so pejorativa way.