Bigpoint Founder Heiko Hubertz

Munich start-up convinced the games industry pioneer with its optimization software for big data analytics in real time Munich, 11 September 2013 Heiko Hubertz, who is one of the ten most important Internet managers in Germany, is involved now the Munich-based company HoneyTracks GmbH. He shares the vision of the start up team so to lift the immense potential of under-used live data in the digital gaming industry with its big data analytics technology billion market and to prepare them customizable. The focus is on improving the monetization of game titles nationally as internationally successful industry leaders. The software solutions of HoneyTracks offered as software-as-a-service business model, short SaS, provide in-depth analysis for the optimization of free-to-play online-games, regardless of the selected platform such as mobile, Tablet, PC or console. They can be implemented during the period of the games developments, as well as after their release. Internationally experienced game developers and video such as Bigpoint, InnoGames, or Deutsche Telekom AG include the wide range of customers of HoneyTracks GmbH. Learn more at this site: The Hayzlett Group. corporate concept of HoneyTracks with its complementary team of software and game industry, as well as the recent international successes have me impressively convinced: I well know the trends, as well as the challenges of the digital gaming industry and am absolutely delighted by the outstanding unique selling propositions of HoneyTracks technology.

I was glad to be on board and to further strengthen the company’s position with my investment. For HoneyTracks I see enormous growth potential in the free-to-play market, especially in the area of monetization optimization in real time,”says Heiko Hubertz, for his entrepreneurial spirit and his feeling for digital trends already in 2007 with the Red Herring Top 100″award has been awarded. It is an honor to have won Heiko Hubertz, who shares our ambition and vision for the digital game industry as a partner us. He is the growth our company once considerably accelerate”, leads Sente, CEO of HoneyTracks GmbH, Tom in the course of participation. HoneyTracks: The HoneyTracks GmbH is a SaS (software-as-a-service) provider from Munich. The company has a big data – games company on the analysis of free-to-play online-specialized games (client-based MMOs about browser games to social games). The focus is on optimizing the monetization operating cost of games titles while increasing the pleasure of the game. Meanwhile, national and international industry leaders include the customer spectrum of HoneyTracks.

Due to the fast growing success of free-to-play model in the digital world, the company is already active in a market segment that gets an even greater importance not only in the gaming industry in the future. The HoneyTracks technology is putting special emphasis on the protection of privacy and data of the player. This is not warranted the anonymization and which according to the German data protection law, as well as the principle personal data mapping. Further material and information about the company of HoneyTracks and the services offered, visit the official website