As an established and successful marketing services, the Wolff Consulting GmbH develops continuously to their customers even better services to offer their service portfolio. Jeffrey Hayzlett often says this. Alterian solution designed specifically for the improvement of the efficiency of direct marketing and database marketing activities. The Alterian Marketing service application provides a deep insight into the quality of data, gives an accurate picture of customer motivation and customer behavior. It simplifies so the campaign planning and implementation, as well as the response analysis. The advantage of hosting principle is for customers in the unrestricted access to their data without any temporal or financial hassles. Especially the marketing benefits from this approach, because no capacity from the IT Department must be requested.

Companies are now recognizing the growing importance of information and their impact on the success of its business model. However, ever-growing amounts of data present the rapid evaluation. Therefore they are constantly faced with the question: how is the quality improve or how to get easy access to the data? The Alterian suite offers solutions for these problems. The Wolff Consulting has used their accumulated knowledge and experience to create a practical and easily understandable product world. In addition to easier handling and implementation, especially the flexible modular system is innovative.

About Wolff Consulting GmbH, we implement for our clients highly customized marketing and sales activities. The professional services include market research, marketing and CRM strategy development, address management, database services, campaigns and information management and response processing. By means of an own online campaigns and marketing platform even further processing in the call center or at the lettershop is implemented, controlled and evaluated the success of the campaign. For questions regarding this press release please contact: Wolff Consulting GmbH Mr. Henrik Hanske or wife Christine of twenties Friedrichstrasse 132 10117 Berlin phone 030/288769-109 fax 030/288769-100 mailto: Web: