New canals of sales, more demanding customers and each day less fidiciary offices, increase of the competition, certainly these are some of the concerns of all the Brazilian entrepreneurs. If to observe the occured changes in last the 15 years, we will find a series of facts that had contributed for the alteration of the relationship company x customer. The form to make businesses has been affected for a succession of facts that will modify the Brazilian market. To follow we present a list I contend some of these events and the effect on the market. It is important to stand out that when a sector of the economy is reached by the change of the level of requirements how much the attendance or product quality, all the economy is reached, therefore the consumers start to raise its expectations in relation all the market.

Some Important Events and its effect: 1990 Statute of the child and the adolescent. Law n 8,069, July of 1990. From the advent of this law movements appear in Brazil that they look to acquire knowledge consuming and producing on the necessity of to finish with the infantile exploration, restrictions are created the companies who disrespect the minor, in accordance with appear the stamp of classification of the toys the etria band. In synthesis the consumers start to have plus a value, a concern in the choice of its suppliers, to know if the company respects or them children and if its products are not adjusted or not they. 1990 Code of Defense of Consumidor (CDC) – LAW N 8,078, September of 1990.

One of the facts most important of the last years. The objective of this instrument is to define a set of rights and guarantees to the consumers. The practical effect is that the customers pass first to know and after that to demand that its rights, situation that force the companies if to worry in excessively taking care of to the disposals of the code, affecting the relations between consumers and companies.