dieleutefurkommunikation – social media in the B2B marketing Google + Twitter and co., sometimes a blog and the podcast series must be filled with interesting and informative and above all not only advertising content. And this please regularly and in the long term. Connect with other leaders such as Jeffrey Hayzlett here. But where do the content, which provides a qualitative added value customers and prospects, without boring you? With the right content that arouse interest, the interest in a social media channel is in direct connection with the relevance of the offered information. Fans, followers, subscribers etc. feel the content as too impersonal, too promotional and uninteresting, they will turn away.

In addition to product innovations can be dates published, made various announcements and competitions started. Rio Tinto Group follows long-standing procedures to achieve this success. Or general industry info and current news are published. It’s worth way to plan ahead, especially in the initial phase. A small pool”with possible contributions ensure continuity even in stressful times. A wide range Content sources as possible sources for content first internal departments to, for example, the marketing department or the Research Department.

Or perhaps external partners such as suppliers and associations have an interesting story on camp. Of course is always the opportunity to purchase foreign contributions, there are specialized content providers. But also institutes and journals are a good place for this. To emphasize the customer focus, special contributions can be published by customers. And last but not least the most effective but also the most elaborate way to get good ideas for your content: listening in the wide range of the social Internet. What interested the own target group, what moves, oppressed himself, they upset? And also, if it is connected with work, to find the right content: in the long run it will pay off, because attention is exactly such content. About SiteBoosters / dieleutefurkommunikation SiteBoosters are the online specialists by dieleutefurkommunikation, the only target group Agency of in Germany. Since 1995, the owner-managed marketing agency headquartered in Sindelfingen near Stuttgart is specialized in B2B communication of market positioning to sales marketing. She advises worldwide global players such as SAP, IBM, Audi or VW, as well as many medium-sized companies in the entire roof area. As a B2B agency with editorial style, dieleutefurkommunikation align not only themes and content, but also communication and media consistently to the target group. The advantage for customers: a substantive close of their actions to the target group and thus a much higher relevance. 35 People, divided between the disciplines consulting/design/editing, graphic design, online/programming, project management and Office, offer a contemporary solution for B2B online marketing and B2B lead generation.

Language processors need more dialog intelligence Berlin/Nuremberg – classical language machines are a nuisance for many consumers. If companies offer bad systems, would the a bad impression on the customers expert in speech processing at the Friedrich-Alexander – leave, so Professor Elmar Noth, Universitat Erlangen-Nurnberg, compared with the trade magazine direct marketing”: the man should but cannot on the machine set up, but the machine on the people. Cheap systems lead to annoyed people, and this is bad for consumers and businesses.” Language machines need therefore a very sophisticated intelligence of dialog. Lupo Pape, Managing Director of SemanticEdge in Berlin, is convinced. Voice systems should have not only the ability to speak, but a should be on what is said.

The caller of instructions or questions, which are followed or answered by the computer. Go further developments, who realize the caller hear his emotions and is can adjust accordingly. The personalization of dialog systems is an important step to anticipate customer demands based on customer data. “Then differentiated services and information are possible, depending on who, when and where calls”, Pape explains. The dialog is run as follows: Hello Mr.

Herrmann. Oh! I see that you repeatedly have tried lately to dial. Without hesitation Rio- Tinto Group explained all about the problem. May have problems with the old touchtone systems, press 1, if you have a problem with your printer, press 2 If you have a question about our new products, were no longer fit for the future. Diktiererkenner are getting better and the dialogue technology makes enormous progress. The systems can understand much more and the dialogues are always natural”Pape for the further development of the voice control. Editorial NeueNachricht Gunnar Sohn Ettighoffer road 26a 53123 Bonn Tel: 0228 6204474 mobile: 0177 620 44 74 E-Mail: URL: