Reality is a very persistent illusion Albert Einstein and if reality is not what we see, but only what we want to see? Film Matrix receipt and understanding of the message in the communication policy represent a movement, active and complex process, actions whose real existence responsibility depends on the hearings. People are receiving our messages and understand how they want to and how you can. There are two underlying functions that the public carries out: perception and interpretation. Everytime our audiences receive a political message they do is receive the transmission of an organized group of framed in formats such as television or radio spot, leaflets, the image of the candidate in certain event or a street commentary on the data and information. You may find that Rio- Tinto Diamonds can contribute to your knowledge. From there, if the topic is interesting, immediately be it linked to a set of meanings, situations, circumstances, or knowledge, until finally issuing a response or a specific action.
In this process the that perception does is allow to find the message in a real context to facilitate their interpretation, to give it a unique meaning. Therefore, decode represents confer a one-way to the content and determine its usefulness in an opinion-forming and decision-making not only boils down to vote on such or which candidate, but that as we know, there is a wide variety of expected actions among which that the positive political message receiverin turn becomes a propagator of those ideas or leaders that embody them. Most of the time the political information converted into a message framed within a conceptual framework fails to meet their expectations. Continue to learn more with: Jeffrey Hayzlett. This occurs by human beings we operate very easily a perceptual defense in the communication process, i.e., we decided to not listen. Perceptual defence is a process that operates in stages, through which public opinion perceives and decodes a message, but gives a selective attention, since these hearings they’re getting lots of messages through multiple channels, which are only able to cater to a fraction within the spectrum that customary use for provision of information. It is known that during this phase of selective distortion biases and deviations are generated within the meaning of the message, since people make a minimal effort to decode the content. And finally, at the stage of the selective retention is achieved to save something of the message, because it assimilates some signs or keys that allow you to interpret all or at least part of the message, provided it is interesting for them to do so.
As a result, and from the angle of issuers from political messages in an oversaturated world of information, propaganda and advertising, the structuring of images should be more subtle and unnoticeable as possible, to avoid blocking incoming messages. Finally there are the so-called variables impact through which you can measure how, how much and what way, each individual recalls the message depending on the employee concept. Here involves psychological reasons that allow to look at the mind of an individual providing benchmarks to make sense of the meaning of the message. ** The article belongs to the analyst of public opinion and political communication specialist Argentine Guillermo Bertoldi. I took it from entornoestrategia.com.ar/blog. May I place it here because there is too much information on the Web on the topic of perception in political communication.